Macron gets its esports community bigger. The Italian Brand is now Technical partner of Reply Totem
BOLOGNA, 12th of November 2021 –
Macron, the Hero company and global leader for active sportswear, is ready to strenghten its position in the esports world through a new technical partnership with Reply Totem.
This new collaboration is ready to debut at the Milan Games Week, the most important videogames event in Italy, starting today 14 November at Fiera Rho Milano.
Macron Hero will be therefore an integral part of the new Reply Totem jersey, created to enhance performances and clearly outline the team’s identity in front of both national and international crowds. The jersey is black, crewneck style, characterized by a strong geometric design with green concentric lines. This product will go hand in hand with the new training kit, giving a complete overlook on both the gameday and leisure apparel for Reply Totem players.
Fabio Cucciari, Reply Totem CEO, didn’t curb his enthusiasm: “Being able to collaborate with one of the most important Italian sports businesses is a dream come true that I would have never imagined when we started Totem. Their strong brand, symbol of made in Italy techwear synergises perfectly with our values of sustainability and performance. We look forward to see our guys showcasing the new fantastic kits at the most important events in Italy and abroad”.
“The esports world is nowadays an important reality within our sector and we are very happy to juxtapose our products with a young, but ambitious and growing team like Reply Totem. – declared Tommaso Righi, Area Manager for Macron – In addition to the quality and technical aspect of the clothing, the jersey with its signature exclusive design is there to represent the identity and the spirit of the team, becoming an essential component to “fight until the end”, which is the true meaning of the Macron Hero symbol”.