Reply Totem, the esports team from the Reply Group, and Parma Calcio 1913, a historic Italian football club founded in 1913, have announced a new strategic partnership that will see the black and green team become the official supplier of Parma Calcio’s esports division.

Parma Calcio, recognized for its prestigious history in Italian football, has for some years expanded its commitment to the world of esports, a sector in which it has been operating since 2018 and of which it is the leading exponent among all Serie A and Serie B clubs. The Club’s esports division, created to consolidate the team’s presence in the digital world, has already achieved significant successes in the field of competitive gaming and is now ready to reach even more challenging goals.

Having already participated in several esports tournaments both in Italy and at the European level, Parma Calcio aims to strengthen the yellow-and-blue brand through content creation and influencer marketing activities, combined with the entry of new talents and esports players to increase the brand’s resonance among the new generations.

Reply Totem, one of the most consolidated realities in the Italian context, will support Parma Calcio with a proven infrastructure and recognizable values. The black and green team’s expertise in the field of influencer marketing and social strategies will be crucial to achieving the growth objectives that Parma Calcio has set itself in the esports field and in terms of broader brand recognition among the younger audiences.

Furthermore, the focus on the female sector will be a distinctive element of Parma Calcio’s new approach. In recent years, the Club has already demonstrated a concrete commitment to supporting and promoting women’s participation in competitive gaming and, thanks to the partnership with Reply Totem, it will be even easier to organize significant initiatives.

Fabio, CEO of Reply Totem, expressed great enthusiasm for this new collaboration: “We are extremely proud to become the official esports partner of Parma Calcio 1913. This partnership is a testament to the attention that Parma pays to their esports division and their commitment to creating a thriving gaming and esports ecosystem. Reply Totem is constantly committed to enhancing young talent and the sustainable growth of esports not only at the Italian but also at the European level. This collaboration will certainly represent a unique opportunity to contribute to this growth.”

Lorenzo Galletti, Digital Marketing Director of Parma Calcio 1913: “Parma Calcio was among the first teams to invest in the esports scene since 2018. Recently, we have become the professional football Club with the largest esports community in Italy, and now we are ready to take a further step forward. In this context, the collaboration with Reply Totem was born.
The team is for us the ideal supplier to continue our growth, focusing ever more on entertainment without neglecting the enrichment of the competitive component. We are convinced that this synergy will allow us to further amplify the successes achieved by Parma Esports in recent years.”

Maria Rita Labrocca, Social Media ed Esports Specialist of Parma Calcio 1913: “With this strategic partnership we are ready to enhance the quality of Parma Calcio’s esports sector and bring to high levels a unique project of its kind in the Italian gaming landscape of Professional Football Clubs: Parma Esports and Reply Totem together confirm the commitment to invest in young talents and in the female sector, expanding the horizons of traditional esports, also thanks to the involvement of video game titles different from the classic sports simulators – both at a competitive level and at an entertainment level, with the support of established content creators in the sector and a daily tailored social media
strategy-.”